ghost slavery (the revenant meme)

Seem to be on the verge of meme-isis with "ghost slavery" which pops up regularly when the subject of pop holograms of deceased performers gets an airing

viz, this Washington Post piece on the profitable afterlife of Whitney Houston by Steven Zeitchik

interestingly if you flick through the comments below the article, the vast majority find the whole phenom creepy, morbid, unsettling, exploitative

it is the ultimate expression of Momus's retro necro

here are choice portions of the WashPost piece, with incredulous outbursts from me in BOLD

"The Grammy-winning legend died more than nine years ago. But in Las Vegas beginning this week, Houston took the stage with a complement of breathing performers, shimmying and shimmering and of course singing some of the most famous pop songs of all time in “An Evening With Whitney,” a live concert with a Houston hologram.

"This is what Pat Houston, her sister-in-law and manager, wants; this is what BASE Hologram, run by the former Clear Channel executive Brian Becker, wants. Soon enough, we will find out if this is what America wants — whether we crave Houston in colorful regalia on a buzzing stage, delighting audiences as she did so often when she was alive, ascending us to new heights of afterlife performance, or, maybe, just plummeting us straight into the uncanny valley.

"The show in many ways shatters the norms of techno-illusion. A two-minute deep fake is one thing. The dead dancing for us is another.

"“I don’t see it as resurrecting the dead but as celebrating a life,” said Becker over Zoom last week, pushing back, a little. “We want to build a great live show around her.”

"The “live show” is made up of a four-piece band and four dancers. “Her” is a computer-generated face of the singer in her prime that has been digitally grafted to an actress body-double, choreographed and shot months ago and now projected onto a scrim. Nothing on performance night can go wrong.

".... Several performances were held in the United Kingdom in early 2020, before lockdowns did to its star what death could not. The pause gave BASE and the creative team time to regroup, and now they are back with an open-ended, $80-a-pop run in Sin City.

"If all goes well, a tour will follow in 2023, delivering Hologram Whitney to one American road stop after another. 

"... The singer walks around the stage, she salutes the band and crowd, she slinks and dances, all in a dynamic, human-seeming performance. Oh, and there are wardrobe changes.

"... Holograms are not new in pop music. Nine years ago, at Coachella, Tupac appeared, via an old trick known as “Pepper’s Ghost.” (Technically, it’s an optical illusion.) They popped up again last year after Kanye West gave Kim Kardashian the holographic gift of her late father.

"They’re also not new to BASE, which has had hologram tours with Buddy Holly, Roy Orbison and Maria Callas.

"Some see exploitation in conjuring dead performers by hologram — “ghost slavery,” the journalist Simon Reynolds has termed it — either by damaging their supernal essence or by simply forcing technology to stand them up again and again on stages they never meant to grace. In America, you cannot defame the dead. But you can overwork them seven shows a week in a Vegas club.

"Pat Houston objects. She sees the production as a dream realized — a chance for a person to do in the virtual afterlife what she could not do while on earth.

"“Whitney would have loved the size of the venues and the ability to be in a smaller, more intimate setting,” Pat Houston wrote in an email. “Whitney’s touring was of course so massive when she was alive that she was playing arenas and stadiums and Super Bowls. But we often discussed the smaller venues and the ability to connect with an audience. She grew up singing in the church, so the connection to an audience was so important to her. She would have loved this show for its ability to be intimate with an audience.” INTIMATE!?!? YOU GOTTA BE KIDDING

"Becker points out that it would be hard to call it exploitation when the estate is involved creatively and sharing in the profits. HUH? THAT'S THE POINT, THE FAMILY CUSTODIANS ARE MILKING IT

"Reynolds also sees in the form a kind of disruption to the music ecosystem, since instead of new artists rising when old ones die, the old ones never clear out.

"The show offers a chance for people who never saw Houston in concert to do so. But their language is not yet developed. When the image pauses before a song, claps cheer her on.

"“It’s weird — like, you can’t encourage a hologram,” said Becker. (If the Whitney tour works, he has plans for other icon shows, estates-permitting; he also envisions living artists appearing by hologram in multiple cities on the same night.)  OLIGOPOLY AHOY!

"The social-media backlash has been noisy. Becker theorizes it is the boldness of the experiment, but something more primal may be at work: Seeing a late icon vital again reminds us of the thin line between life and death.

"To contemplate the Whitney Houston hologram is to feel instantly better about life — how nice to be reminded so viscerally of all we once loved — while also coming face-to-face with the uncomfortable truth at its center: It all goes away. Technology’s tempting of mortal physics touches deep.

"Harris’s experience is that the crowd softens as the show moves on. “They’re very quiet at the beginning, like, ‘how are we supposed to react to this?’ And then a few songs in they’re clapping and getting into it,” he said. “By the guitar solos, they’re cheers-ing and crying.”

"This, of course, is the goal. Watching Houston, we are meant to slip, if only momentarily, into the ecstasy of her presence, her talent, her alive-ness...." NO PRESENCE, NO LIFE, HERE!

"The tradition of all dead generations weighs like a nightmare on the brains of the living"

Rolling Stone piece on "The Sudden, Lucrative Gold Rush for Old Music"

Andy Green and Kory Grow note that: "catalog sales, biopics, holograms, and other media are extending the lifespan — and sometimes enormously expanding the value — of rock's classic brands."

"Some well-heeled investors are shelling out hundreds of millions of dollars for lucrative publishing catalogs; others are making use of TikTok and developing technologies like holograms; others envision deepfake software that could create “new” songs by departed artists. Industry experts say that’s just the beginning."

The retro-goldmine has deep roots - 

"Starting in the mid-Seventies, Hollywood realized the potential for rock biopics and produced films about Buddy Holly and Elvis Presley. Subsequent decades introduced tell-all memoirs, docuseries, jukebox musicals, Vegas residencies, full-album playthroughs at concerts, traveling museums, and other endeavors to hold on to consumers’ interests."

But holograms is a new frontier of necrophilia: 

“Eventually age does become a factor,” says Jeff Pezzuti, CEO and founder of Eyellusion, a company that stages classic-rock hologram tours. “How do you extend that? Does it just end? Do they just break up and they call it a day? Do they just release DVDs of the old shows? Or is there a way to actually continue that and make something cool and exciting that would cause buzz?”

"... Touring holograms of Buddy Holly, Frank Zappa, and Ronnie James Dio made respectable money before the pandemic....  ” Olivier Chastan, CEO of Iconic Artists Group — which now owns most of the Beach Boys’ intellectual property — hopes to bring the group’s California girls to the final frontier. “In five years, I could send you a text and say, ‘At 2 p.m., let’s put our Oculus Rift glasses on, and let’s go see the Beach Boys record ‘Good Vibrations’ at Western Recorders,’” he said after the acquisition. And a lawsuit Chris Cornell’s widow has filed against the late grunge superstar’s bandmates cites her interest in tours with a replacement singer, hologram concerts, and “deep-fake renditions of Chris’ vocals drawn from extant recordings by artificial intelligence that could mint brand new Soundgarden hits.”

Another one is the transplant of a new member to replace dead tissue, giving the band an extra lease of life: 

"Queen are a rare example of a band that’s managed to find a new audience on the road decades after the death of their frontman. They’ve been gigging with Adam Lambert for nearly 10 years, but it was in 2019, after the release of the biopic Bohemian Rhapsody, that keyboardist Spike Edney started to notice something incredible. “People were lustily singing along to every song that was in the movie,” he told Rolling Stone in 2019, “and looking blankly during every song that wasn’t.” The movie grossed nearly a billion dollars worldwide and earned Rami Malek a Best Actor Oscar for his portrayal of Freddie Mercury. It allowed Queen and Adam Lambert to launch their biggest tour since the Eighties, but the 

"Nowadays, [Pezzuti]'s especially eager to work with living artists on creating holograms they could use now and after death. “With living artists we would actually set up a stage of some kind, and we would actually record one show with the intention of creating holographic performances,” he says. “So basically you’d be creating a show where the artist looks like they’re there. Obviously, they’ll sound like they’re there because there will be live sound. But basically it could be in five or 10 or 15 places at once. So the idea is, the older acts could actually be out there in front of people generating revenue and quote-unquote ‘touring.'” windfall it generated went far beyond ticket sales."..

... “We were offered an AC/DC hologram of Bon Scott,” says CAA agent Christopher Dalston, referring to the band’s singer who died in 1980 (he didn’t say which hologram company approached him). “We asked ourselves, ‘Do we want to represent something with Bon Scott?’ And it just wasn’t right for us at that point. It’s a very personal thing to the groups. … You have to be careful what you do there. AC/DC is still a very current band with Brian Johnson singing.”

Biopics are relevance-reinstaters and revenue drivers: 

"There’s even talk of a new Doors movie. “The Oliver Stone one was 31 years ago,” Jampol says. “That means that everybody on planet Earth who’s 31 and under was not alive when that movie came out. That’s why we’re looking at making a new one.”

Biopics create life after death.

sampling the dead

Lindsay Zoladz at Pitchfork on ghost MCs - i.e. hologram-based projections of deceased rap stars such as 2Pac, Ol Dirty Bastard, and Eazy E

creepy-

"Amidst the soft, productive chatter of clicks and keystrokes, he makes near-imperceptible tweaks to ODB's face. “It’s a constant process of getting the skin texture right, the pores, the lips. It’s something you can keep working on forever,” he tells me with an exasperated laugh. “How close can you get to what God was trying to do?”....

 creepier-

"A Swedish designer is developing a product called Global Chef, which would let companionless people prepare and eat meals with (yes, I swear) hologram projections of their loved ones"

except it's not really sampling the dead or digital reanimation but a complicated fakesimile...

".... While the projection’s digital assets are informed by photos and videos of the deceased artists, they are not, as some people think, archived footage of the performers, but instead original composites generated from motion-capture shoots. Eazy-E's shoot was overseen by his widow Tomica Wright, and his “hologram” is actually a composite of his three children (all of whom are rappers themselves): Eric Jr. (Lil Eazy-E) acted as the body double, Derrick (E3) provided the voice, and Erin—who bears a particularly striking resemblance to her father—lip synced Eazy’s lines to provide the facial capture. The audio and motion capture for ODB’s asset, on the other hand, was solely provided by his son Young Dirty Bastard—his dad’s spitting image in name and attitude. All of which means that these particular holograms were not so much the work of sorcery or Frankenstein-ian corpse reanimation (“To create a completely synthetic human being is the most complicated thing that can be done” is something a person actually had to clarify to the Wall Street Journal immediately after 2Pac’s performance) but more like the 21st-century version of Lisa Marie playing tribute to her dad by dressing up like an Elvis impersonator."

a fakesimile that isn't even playing that well with the punters....