This boutique front snapped on a recent jaunt to London - or was it taken in NYC? - at any rate, their slogan "Old Is The New New" reminded me of a London vintage store called Pop Boutique that I once spied, whose pitch to consumers was:
"Don't follow fashion. Buy something that's already out of date."
But the pro-vintage sentiment above has an eco-fashion tinge - recycling garments is not only cool and requires a sophisticated eye, a finely-tuned sensibility - but it might just be planet-saving too.
C.f. the campaign against fast fashion, the ultra-wasteful turnover of trends and outfits, as campaigned against by Farmer Alex (with his "Slowing Down Fashion" documentary of a few years ago) among others.
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