Wednesday, June 6, 2012

 Bat, Bean, Beam's Giovanni Tiso on a video that advises you not to be a dick about your cultural dislikes, which he describes as "the national anthem of the well-adjusted, the beautifully condensed etiquette manual of Web 2.0":

"Do many people really feel that the problem with the internet or society in general is people hating on the things that they like? Who does that anymore? Are there even any genuine snobs left? Are there cultural critics willing to argue that, say, reality television is bad for its public and for society.. ? Or is it true on the contrary that even the most derivative or exploitative manifestations of mass culture have been almost universally subsumed under the rubric of taste, concerning which... there can be no dispute? As for the artistic and cultural legitimacy of what is popular, that is another battle that was won decisively some decades ago.... So why all the likes for this video, why all the love? Unless it is precisely because it compresses into sixteen wonderful seconds an entire set of cultural attitudes to which most people subscribe. We only ask that we be left alone with our likes, and not unduly exposed to our dislikes. Isn’t that how Web 2.0, how consumer culture operates? Networks that create endless loops of positive reinforcement. Forums that allow us to devote to most authors and texts, obscure or otherwise, the kind of minute, maniacal attention that Pope prescribed for the study of the great ancient poets, producing a multiplicity of canons which are nonetheless still canons, therefore just as flawed as the staid ones that we inherited; and, most importantly, leaving no means to critique or bypass the mechanisms of that consumption"

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