"We're the people with the smile on the box. We're the
reinventors of normal. We dream of making things that change your life, and
then disappear into your everyday. Of making the revolutionary routine. Our
accomplishments are things you barely think about, but can't imagine not
having. Connecting your mouse to your front door is our moon landing. Creating
Kindle, our four-minute mile. Customer reviews, our light bulb. And when we
build you something new, you can expect everything to change a little more.
Look around: What once seemed wildly impractical is now completely normal. And
normal just begs to be messed with."
Amazon's minute-long Kindle Fire 2 commercial, aired during the NFL's first
game of the season last year
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