Friday, August 7, 2015

Rodchenko rip offs - the return

Regular readers will know that I like to monitor the recyclings by graphic designers of Rochchenko's famous poster of the Bolshevik woman hailing the proletariat  - the more botched and egregious the better.

Today this popped up in my Facebook feed:



The program - If Katie Hopkins Ruled the World

The poisonality - Katie Hopkins (this is for the benefit of non-UK readers, and indeed myself, who blessedly only had the dimmest idea who she is).

The Hopkins graphic may well be a once-removed Rodchenko rip-off, seems it's quite likely to be via this -




Some more shouting Bolshevik lady rip-offs:







From several years ago, here's a different detournement of Rodchenko, by Shepard Fairey of "Obama" poster fame.


                                      

Fairey "partnered with Saks Fifth Avenue to apply his iconic style to their Spring marketing campaign. Inspired by the graphic designs and propaganda spirit of Constructivist art
















 "the new catalog covers and shopping bags from the department store will feature the slogan “Want It!” in Fairey’s typical color scheme: red, white and black."
" The lettering is also quite reminiscent of graphic designs by Rodchenko, the Russian graphic designer who was one of the founders of Constructivism....Undoubtedly, the campaign will prompt criticism from those who accuse him of “selling out,” but in any case, it’s refreshing to hear Saks senior vice president for marketing speak frankly about the partnership and marketing in general, stating, “What we do every day, really, is propaganda.”

Reminds me of when Barbara Kruger did the campaign for Selfridges.





Shepard himself did a twist on the Bolshevik-woman-shouting -




Earlier instalments of Rodchenko Rip Offs - the first, the follow up.

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