Sunday, February 3, 2013

archive fever diva

From the GQ interview last month, Beyoncé on the "crazy archive" that documents "practically her every waking moment" going back to 2005

Anytime she wants to remind herself of all that work—or almost anything else that's ever happened in her life—all she has to do is walk down the hall. There, across from the narrow conference room in which you are interviewing her, is another long, narrow room that contains the official Beyoncé archive, a temperature-controlled digital-storage facility that contains virtually every existing photograph of her, starting with the very first frames taken of Destiny's Child, the '90s girl group she once fronted; every interview she's ever done; every video of every show she's ever performed; every diary entry she's ever recorded while looking into the unblinking eye of her laptop. 

"Stop pretending that I have it all together," she tells herself in a particularly revealing video clip, looking straight into the camera. "If I'm scared, be scared, allow it, release it, move on. I think I need to go listen to 'Make Love to Me' and make love to my husband." 

Beyoncé's inner sanctum also contains thousands of hours of private footage, compiled by a "visual director" Beyoncé employs who has shot practically her every waking moment, up to sixteen hours a day, since 2005. In this footage, Beyoncé wears her hair up, down, with bangs, and without. In full makeup and makeup-free, she can be found shaking her famous ass onstage, lounging in her dressing room, singing Coldplay's "Yellow" to Jay-Z over an intimate dinner, and rolling over sleepy-eyed in bed. This digital database, modeled loosely on NBC's library, is a work in progress—the labeling, date-stamping, and cross-referencing has been under way for two years, and it'll be several months before that process is complete. But already, blinking lights signal that the product that is Beyoncé is safe and sound and ready to be summoned— and monetized—at the push of a button. 

And this room—she calls it her "crazy archive"—is a key part of that, she will explain, so, "you know, I can always say, 'I want that interview I did for GQ,' and we can find it." And indeed, she will be able to find it, because the room in which you are sitting is rigged with a camera and microphone that is capturing not just her every utterance but yours as well. These are the ground rules: Before you get to see Beyoncé, you must first agree to live forever in her archive, too. 

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