"I used to think this obsession was mine alone. But now nearly everyone I know — and by that I mean everyone who spends vast, barren tundras of time at her computer — goes to Web sites like these to escape, destress, perk up, calm down, feel something, not feel something, distract themselves and (they don’t call it “lifestyle pornography” for nothing) modulate pleasure and arousal. A friend of a friend calls his addiction to sites like these “avenues for procrastination,” but I think there’s something else involved. Like other forms of pastiche — the mix tape, the playlist, the mash-up — these sites force you to engage and derive meaning or at least significance or at the very least pleasure from a random grouping of pictures. Why not dive into an alternative world full of beauty and novelty and emotion and the hard-to-put-your-finger-on feeling that there’s something more, somewhere, where you’re not chained to your laptop, half dead from monotony, frustration and boredom?"
"Perhaps there’s a neurological component to all this; to the sudden rise of the mood board as mood regulator, a kind of low-dose visual lithium. And have no fear, the new field of neuroaesthetics, which investigates the neural basis for aesthetic experience, is all over it.... what we’re seeking while idly yet compulsively cruising Pinterest is really just the reliably unpredictable jumble of emotions that their wistful, quirky juxtapositions evoke...
"There’s a German word for it, of course: Sehnsucht, which translates as “addictive yearning.” This is, I think, what these sites evoke: the feeling of being addicted to longing for something; specifically being addicted to the feeling that something is missing or incomplete. The point is not the thing that is being longed for, but the feeling of longing for the thing. And that feeling is necessarily ambivalent, combining both positive and negative emotions. A paper titled “What Is It We Are Longing For?” ... breaks down these “life longings” into essential characteristics. They target aspects of our lives that “are incomplete or imperfect”; involve “overly positive, idealized, utopian imaginations of these missing aspects”; focus on “incompleteness on the one hand and fantasies about ideal, alternative realities on the other hand”; result in a “temporarily complex experience” combining “memories of the past, reflections on the imperfect present and fantasies about an idealized future” (this is called “tritime focus”); and that “make individuals reflect on and evaluate their life, comparing the status quo with ideals or successful others.
"In other words, your average Pinterest board or inspiration Tumblr basically functions as a longing machine."
see also: blog theory by jodi dean
see also: a dude kidding himself