Nicholas Carr suggests that" the scrapbook has become our essential cultural form, the artifact that defines the time", albeit not the paper-and-glue sort of scrapbook but "but the unbound, online variety" . Pinterest, obviously but also "all social networking platforms... Facebook, Twitter, Tumblr, Instagram, Flickr, Ello, YouTube, LinkedIn.. Blogs are scrapbooks. Medium’s a scrapbook. A tap of a Like button is nothing if not a quick scissoring."
"If we’re not arranging our own scraps, we’re rummaging through the scraps of others.“Cut-and-paste”: the scrapbooking metaphor has long suffused our experience of computers. Now, the scrapbook is the interface. The cloud is our great shared scrapbook."
The blogpost is titled "Desperate Scrapbookers" and Carr further suggests that "the scrapbook is a melancholy form", "inherently retrospective - a means of preemptively packaging the present as memory".... "Pressed insistently forward, we spend our time arranging the bits and pieces of our lives into something we think looks something like us. If the material scrapbook of old was familial and semiprivate, the new scrapbook is social and altogether public. It’s still a melancholy form, but now it’s an anxious one, too. It’s one thing to construct an idealized life, a “best self,” for your own consumption; it’s another thing to construct one for all to see."
He quotes Tamar Katriel and Thomas Farrell's 1991 article “Scrapbooks as Cultural Texts”: “It appears, then, that scrapbook-making as a ritualized, order-inducing gesture is both an acknowledgement of and a response to the heightened sense of fragmentation which has attended the experience of modernity.”
A connection between scrapbooking and modernist techniques of collage is one of the ideas that came up when Joy Press, a/k/a the missus interviewed Jessica Helfand, author of Scrapbooks: An American History, for Salon.com eight years ago. The peg for the piece was the crafts-store-fueled fad for scrapbooking, an extension of the old paper-and-glue approach but utilising a vast array of kitschy-cute decorative accessories: "flair and foil, lace wraps and eyelets, glitter and “word fetti.”" -- which by 2008 had become "a nearly $3 billion industry with its own national holiday and a vast network of Web sites, groups and retreats". (Wonder how it's doing now, that industry -- whether it's been eroded hugely by the rise of Tumblr, Pinterest and the rest?).
From Joy's piece:
“It’s at once horrifying and fascinating to witness the degree to which design is being discussed online by people whose concept of innovation is measured by novel ways to tie bows,” Helfand confessed .... Helfand couldn’t dismiss scrapbooks altogether, however. Although they were often cheesy and sentimental and generic, this was also hands-on design as practiced by regular people rather than artists — an attempt to represent everyday experience through visual culture. Digging through archives, she was amazed by the medium’s rich pedigree....
Helfand calls it “the original open-source technology, a unique form of self-expression that celebrated visual sampling, culture mixing, and the appropriation and redistribution of existing media.”
[She is] interested in peeking at the historical shifts embedded in the way people recounted their lives: the episodes they chose to describe, the objects they included (newspaper clippings, gum wrappers, dance cards, dog tags, family photos), and even the way they laid out the pages (sophisticated modernist visual styles like collage had somehow already been absorbed by ordinary scrapbookers of the early and mid-20th century).... These books are remarkable to look at — so individual and specific, each becomes a “repository of evidence” from someone’s life...."
From the Q/A section of the piece:
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