retrotalk2022 - 2000s revivalism already

A piece in Far Out magazine about 2000s revivalism by Sam Kemp

"If  the 2000s were already an era dominated by revivalism, what is it that we’re currently reviving? Are we already caught up in an endless loop of reinterpretation? From where I’m standing, it appears the 2000s were still unique enough to hold something worth recycling... One of the key differences between the 2020s and the 2000s is the way we consume culture. Before the advent of streaming services, we had fewer opportunities to cultivate an individual cultural sphere.... The charts were, generally speaking, still a fairly good indicator of what the nation was listening to. Today, the way we experience music is so fragmented that the idea of an entire generation of children being caught up in S Club fever feels unimaginable....  By basking in nostalgia for a period where people watched MTV instead of living within an echo chamber of their own taste, are Gen Z attempting to simulate the joy of shared experience?"

Also suggests that the 2000s was a time of optimism 

I guess every age thinks the age immediately prior to it was a/ less fragmented b/ happier. But it didn't feel like that during the actual 2000s. It felt fucking grim and like the monoculture had disintegrated.