on the radio, heard Devo redoing "Whip It" as "Drink It" in an ad for Pepsi Throwback - a sort of 80s-revival soda with real sugar as opposed to glucose

Devo must coin it from oldies play for "Whip It", a real radio staple, so why travesty their finest (and only real) moment of pop subversion?

it's not on YouTube but this earlier retro-commercial for Pepsi Throwback is



an explanation/review/breakdown of Pepsi Throwback



more Pepsi Throwback ads



actual vintage Pepsi ads